This course provides an overview of issues surrounding advocacy and policy development. Specifically, it examines how to apply advocacy and agenda setting principles in public policy making. The course also explains the relevant legislative and regulatory processes. Overall, this course will increase your familiarity with public health policy, interpretation, and public health decision making. Free
The course may be taken alone or as part of the CE Online Certificate in Public Health. It is completely online and self paced.
It is highly recommended that you complete Evidence-Based Public Health or a similar EBPH course.
This course consists of four modules:
Module 1: Public Health Policy
- Describe the key characteristics of policy and advocacy
- Describe the difference between “Big P” and”Little p” policy
- Describe what is meant by “Health in All” policies
- Describe the role of Evidence-Based Public health in policy development
Module 2: Root Cause Analysis and Identifying Solutions
- Use a model to conceptualize all relevant elements of a problem, using: root cause analysis, and conceptual models.·
- Identify policy options
- Identify governmental processes for policy-making
- Describe political forces that affect the process of change
- Consider external stakeholders and community expectations
Module 3: Advocacy
- Describe a framework for public policy advocacy.
- Describe the difference between advocacy and lobbying.
- Describe the process of identifying allies
- Describe tactics that opponents use in policy-making situations
Module 4: Communicating Your Message
- Describe traditional methods for developing clear messages for different kinds of stakeholders.
- Describe barriers to communication
- Describe the use of digital media in community organizing and policy development
- Discuss challenges in using digital media for policy development